Buyer's Journey Headquarters
The "update" to SEO that works "FAST!"
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The "update" to SEO that works "FAST!"
FREE Weekly Webinars
Initially, you may ask, what in the world do sales and the buyer's journey have to do with getting my Web site pages into a page 1 position?!
The short answer: a LOT!
Google has mandated that if you do not combine the Buyer's Journey SEO pages with your other Web site pages, you can forget about ever attaining a good Search Engine Results Position (SERP).
There are 3 stages of the Buyer's Journey - Awareness; Consideration; Decision.
Imagine a customer walking through a store. They might:
Notice something new (Awareness): This is like seeing a product for the first time and wondering what it does (light bulb moment!). SEO helps you get noticed by using terms people search for when they're first aware of a problem they need to solve.
Consider different options (Consideration): Now they're comparing brands and features (like comparing different products on a shelf). SEO helps you provide content that shows why your product is the best choice (like a product description highlighting its benefits).
Make a purchase (Decision): Finally, they decide to buy your product! SEO helps you stand out from competitors at the final stage (like a special offer grabbing their attention).
Traditionally, there are three main stages in the buyer's journey:
However, it's important to note that:
Therefore, while the three-stage model provides a solid foundation, remember that the buyer's journey can be nuanced and adaptable. Understanding your specific audience and their buying habits is crucial for tailoring your marketing and sales efforts to each stage effectively. And, after all, you are "advertising" your business products and / or services...
Here's how SEO helps at each stage:
Awareness: Use keywords related to problems your product solves.
Consideration: Create informative content like blog posts and guides to showcase your expertise.
Decision: Optimize your website for purchase-related searches, including pricing and reviews.
By understanding the buyer's journey, you can create SEO strategies that target people at every step, leading them to your product.
Imagine your website is a store. The main pages are like the big windows and displays – they attract people in with a general idea of what you offer. But for those who are interested, you might have dedicated sections for specific products or services.
Buyer's journey pages are similar. They're separate areas on your website designed for people already interested in a particular solution (your product or service). They don't need the same flashy intro as the main pages; they just need clear information to help them decide.
Here's why they often skip the usual website template:
Focus: These pages have a single goal – to convert someone considering your product into a customer. Removing distractions like menus and extra links keeps them focused on the information they need.
Tailored Content: Each buyer's journey page might target a specific stage (awareness, consideration, decision) with content addressing those needs. A fancy template might not be suitable for all stages.
Faster Loading: Without unnecessary elements, these pages load faster, which is crucial for impatient visitors who are already halfway through their buying journey.
Think of it like this: The main website pages are the initial "come on in" for your store. Buyer's journey pages are like dedicated sections with detailed information for those who've already shown interest in a specific product on display. They provide a focused experience to move them towards a purchase.