Audit My Page Speed

Description

Page speed?!!

Why do you care about page speed?

Ready....?

Google has made it exceptionally clear, if your pages do NOT meet 90% or higher for mobile page speed using Lighthouse, then your pages may NOT be served in the mobile search results! Period! It's also possible that slow loading pages may not appear in desktop searches as well.

You can test your pages right on your own computer if you wish. It's actually quite simple. Here are the instructions - Test My Page Speed.

If you don't have the time or energy to perform the test, although very simple to test, it's quite complex when you attempt to decipher all of the information Lighthouse provides to you. So I can do that for you.

If all you need are the speed numbers in order to know how you should begin adjusting your site, then I can check the speed of 5 pages in one hour for you.

What comes after that is where the time is involved.

Images, how they appear, are they compressed, are they too big...all of that, and lot more, is what you get from Lighthouse. Once you run the speed test, you need to go through and find where the problems are.

Generally, speed issues are directly related to your images and page builder, but the number of plugins you have in your WordPress site can also be a problem. Enabling cache for your site helps, but you have to know "how" to get good speed. A lot of that can also be due to your hosting service. Poor quality hosting results in slow pages and there is nothing you can do but switch the quality hosting.

What's that you say? You don't know what "cache" is?

Or perhaps you are confused about the sizes of your images and what size is best, or how to compress the images so they load much faster. That is why you are here - you need some help.

Start with checking the page speed of your sites pages and then we'll get into more detail. But the chances are, all of your images are too big, not compressed, and they are not in the correct aspect-ratio.

Yes, that last one usually throws people. If your images are not in the correct aspect-ratio, mobile devices may see your images in a far different way than what you intended. Images can come out all "wonky" (yes, that's a technical term). So you need to make sure that the images are not too big, properly cropped to the correct aspect-ratio, and then compressed.

If you don't do all of that your site will be slow - mobile users will "bounce" (the opposite of what you want people to do which is stay on your pages).

You may not be found in mobile searches because your pages are too slow. That is something very common. If your pages are slow, that's something that must be overcome before anything else. Your site must function 100% and well over 90% mobile page speed in order for you to relax and know there are no problems.

You must address all of this in order that you can "begin" to drive new traffic to your site.

Think of it this way. You can't drive new traffic to your site or you will be setting yourself up for "LESS" traffic and sales. It's all connected. Slow pages, content that is...well, off-putting, and you have the perfect scenario for a Web site that is nothing more than a money-pit.